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Profile

Iesha Balotra has a mix of industry and academic experience spanning over 13 years. She did her post-graduation from BIMM (Sri Balaji University, Pune) and BE from MBSCET (Jammu University). She joined LG Electronics India Pvt Ltd in 2008 and worked for more than 5 years. She has hands-on experience of various aspects of the Stage-Gate process. She has rich experience in driving customized research projects, brand track studies and generating actionable insights for respective business units. Her areas of interests are:

1.Exploring the application of consumer behaviour concepts in the Indian context

2.Digital Marketing and its impact on decision making

3.Business Analytics

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Linkedin Profile

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